Free B2B Marketing Course on Building GTM Strategy for Tech Companies

1. Strategic Customer Profiling for Effective Pricing Strategies

The workshop focuses on the importance of identifying ideal customer profiles to shape pricing strategies for startups successfully.

2. Retention Strategies and Growth-Driven Marketing Implementation

Discussion highlights the 'leaky bucket problem' and the importance of implementing Growth-Driven Marketing strategies for customer retention and loyalty in B2B tech firms.

3. Leveraging Key Metrics for Informed Decision-Making

Emphasis on tracking metrics like CLTV and retention rates to analyze customer satisfaction, loyalty, and revenue generation for informed resource allocation in GTM strategies.

Importance of evaluating messaging, collateral, and community-driven efforts across different channels for successful GTM execution, especially in the digital realm.