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1. Transformative Shift in Consumer Preferences
Arjun highlighted the trend of Indian consumers preferring homegrown brands over imported products, essential for Dr. Vedya's success.
2. E-Commerce Evolution in India
Analyzing the growth of e-commerce companies like Myntra and Pepperfry, Arjun recognized the immense potential of digital commerce in reaching a wider audience.
3. Rapid Expansion in E-Commerce Sector
Dr. Vedya's journey from zero to 5000 daily orders within 18 months showcased the vast opportunities presented by the e-commerce sector in India.
With coverage of 60% of India's regions and 16,500 pin codes, Dr. Vedya's penetration highlighted the power of e-commerce in connecting consumers with ayurvedic products.
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