Free Online Marketing Course to Crack the Most Difficult Piece of Growth - Retention
Learn how to crack the most difficult piece of growth retention with our free online marketing course. Gain valuable skills and knowledge to boost your business.
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Learning Objectives
1. Strategic Implementation of Gamification
Exploring the integration of gamification to drive viral growth and optimize user behavior for enhanced engagement and retention.
2. Customer Lifetime Value Enhancement Through User Nurturing
A focus on nurturing existing users to increase their lifetime value by implementing personalized strategies to enhance customer loyalty and retention.
3. Decoding Growth Marketing Funnels
An examination of the five essential funnels in growth marketing to effectively decode and implement strategies for sustained growth and customer loyalty.
Understanding the power of referral programs in utilizing existing users as advocates to attract new users and drive organic growth efficiently.
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Who's it for
Marketing Professionals
Event Planners
Brand Managers
Digital Marketers
Business Owners
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What will I learn
Chapter 1
The Importance of Consumer Loyalty
This chapter outlines the significance of consumer loyalty in driving business success. It delves into the reasons customers remain loyal to brands and highlights how loyalty contributes to revenue generation and financial success.
Chapter 2
Growth Equation and Customer Engagement
The growth equation underlying loyalty and consumer behavior is explored in this chapter, emphasizing the need for businesses to focus on retaining and engaging repeat customers. Loyalty programs, effective communication channels, and strategic messaging are discussed as essential tools for maintaining customer engagement.
Chapter 3
Delivering on the Product Promise
Consistently delivering on the product promise is crucial for success in various business aspects. This chapter stresses the importance of using data analytics to fulfill promises to customers, build trust, and solidify loyalty. Prioritizing delivery over expanding the customer base is highlighted as a key strategy for long-term success.
Chapter 4
Efficiency in Early Stage Startups
Early stage startups face challenges related to efficiency and resource limitations. This chapter explores the importance of prioritizing efficiency, focusing on core activities, and navigating obstacles effectively. The unique challenges faced by startups at different stages are also discussed.
Chapter 5
Churn Management and Activation
Managing churn and activation are critical for improving overall churn rates in businesses. This chapter delves into defining retention use cases, setting goals, monitoring key performance indicators, and preparing for seasonal trends. Strategies for analyzing customer behavior and ensuring optimal results are highlighted.
Chapter 6
Creative Problem-Solving and Adaptation
Viewing tasks as creative work, being open to change, and adapting strategies based on feedback are crucial for continuous improvement in business operations. This chapter explores the importance of creativity, problem-solving approaches, and efficient use of time in striving for success.
Chapter 7
Personalization and Relevance in Communication
Personalization and relevance in communication play a vital role in ensuring customer satisfaction. This chapter emphasizes the significance of sending personalized, relevant messages that provide critical information to customers. Tailoring messages to individual needs and preferences is crucial for maintaining customer engagement.
Chapter 8
Driving Growth and Success
In the final chapter, the focus is on driving growth and success in businesses by building consumer loyalty, implementing effective communication strategies, and consistently delivering on promises. The importance of understanding customer behavior, analyzing data, adapting to market trends, prioritizing efficiency, creativity, and customer engagement is reiterated as key principles for achieving long-term success.
Meet your Mentor
Abhinay Jain
Director and Product Led Growth @ CleverTap
Abhinay Jain is the Director of Product Led Growth at CleverTap. With a wealth of experience in product development and growth strategies, he leads the team in driving user engagement and retention through data-driven insights. He excels in leveraging technology to optimize user experiences and achieve business objectives effectively.
Frequently Asked Questions
What are the main pillars of Marketing?
The main pillars of Marketing include Product, Price, Place, and Promotion, also known as the 4Ps.
What is Marketing, and why is it important to learn about?
Marketing is the process of promoting and selling products or services. It's important to learn as it drives business success.
Is this Marketing course designed for corporate training and workforce upskilling?
Yes, this Marketing course is designed to provide corporate training and upskill the workforce in the field of marketing.
How long can I access the free online marketing course content?
You can access the free online marketing course content for an unlimited period once you enroll.
Will I receive a certification upon completion of the free online marketing course?
Yes, you will receive a certification upon successful completion of the free online marketing course.
Crack the most difficult piece of Growth Retention
3.5
(262 ratings)
Advanced
15 December 2024 at 4:30 am GMT
19k Learners enrolled
Mentor
Abhinay Jain
Director and Product Led Growth @ CleverTap
Why GrowthSchool?
GrowthSchool is where you become the Top 1% in your field. We bring the best of Product, Growth, Design, Tech, data and business mentors from brands like Google, Meta, Uber etc doing the jobs you want to do tomorrow.
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What are Free Courses?
Free online courses offer a wealth of knowledge in product, design, growth, and marketing without cost. They provide flexibility for skill enhancement and professional development. Many courses include certificates, bolstering resumes and LinkedIn profiles, demonstrating a commitment to learning and advancement in these dynamic fields.