Free Online Marketing Course to Design & Launch a Complete Brand Marketing Campaign

Discover the best free online marketing course and learn how to design and launch a complete brand marketing campaign. Enroll now and take your skills to the next level!

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Before you ask, we do give certificates!

Get certified upon course completion and supercharge your career journey.

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Learning Objectives

1. Tailored Digital Strategies for Non-Metro Markets

Crafting marketing initiatives with vernacular communication and influencer collaborations to engage audiences in tier two and tier three cities effectively.

2. Demographic-Centric Marketing Initiatives for Age Group 19-34

Formulating digital approaches targeting the 19-34 age bracket through appropriate channel selection, influencer partnerships, and engaging communication strategies catered to their interests.

3. Inventory Management Integration in Digital Campaigns

Emphasizing on inventory management and cohesive marketing efforts to enhance campaign launches and ensure a consistent narrative throughout digital initiatives.

4. Customer-Centric Segmentation and Marketing Communication

Segmenting customers based on age and preferences to create tailored content and advertising campaigns that resonate with specific target audiences, enhancing engagement and potential sales conversions.

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Who's it for

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    Marketing Professionals

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    Entrepreneurs

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    Start-up Owners

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    Small Business Owners

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    Digital Marketers

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What will I learn

Chapter 1

Evolution of Brand Marketing

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This chapter explores how modern brand marketing has evolved beyond traditional methods to leverage diverse channels and approaches. Examples from Lenscard and Zomato illustrate successful utilization of multiple channels for effective brand positioning. The concept of 360-degree brand marketing is introduced, emphasizing the strategic selection of channels based on creativity and audience engagement.

Chapter 2

Crafting Ideal Customer Profiles

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Businesses are guided on the importance of creating multiple Ideal Customer Profiles (ICPs) to reach diverse customer segments effectively. By gathering insights on customer preferences and behaviors, companies can tailor their marketing strategies to engage with different profiles. Understanding where customers consume content and their social media preferences is highlighted as crucial for effective engagement.

Chapter 3

Case Study on Marketing Strategy

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The case study on MPL's campaign showcases the significance of aligning brand positioning, key metrics, content, and channels for successful marketing campaigns. The power of storytelling and individual narratives, as seen in partnerships like Rani Rampal and Mirabai Chanu, is emphasized for conveying a brand's message effectively across platforms.

Chapter 4

Leveraging User Generated Content and Instagram

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This chapter focuses on the role of User Generated Content (UGC) in engaging audiences and integrating collaborative efforts. The discussion highlights Instagram as a valuable platform for marketing campaigns, especially for industries benefiting from organic reach and community engagement.

Chapter 5

Strategic Elements of Marketing Communication

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Businesses are advised on defining Ideal Customer Profiles (ICPs), conducting thorough communication work, and selecting appropriate channels for successful marketing campaigns. Creativity, innovation, and strategic partnerships are identified as vital components in building strong brand identities and engaging with audiences effectively.

Chapter 6

Importance of Creativity and Audience Engagement

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The final chapter concludes by highlighting the crucial elements of creativity, strategic planning, and audience engagement in modern marketing. Emphasizing content alignment with audience footprints, tailoring strategies to customer preferences, and utilizing innovative approaches like UGC and partnerships are essential for creating impactful marketing campaigns.

Chapter 7

Driving Brand Awareness and Loyalty

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The concluding chapter stresses the focus on building lasting experiences for users, leveraging storytelling, and engaging audiences authentically to drive brand awareness and loyalty. Businesses are encouraged to create effective marketing strategies that resonate with their target audience through authentic engagement and innovative approaches.

Meet your Mentor

growthschool-mentor-Sumedha Mahajan

Sumedha Mahajan

Brand Marketing @ Mobile Premier League (MPL)

Sumedha Mahajan is a seasoned brand marketing professional currently working at Mobile Premier League (MPL). With a wealth of experience in the industry, she brings innovative strategies to help elevate the MPL brand. Known for her creativity and strategic approach, Sumedha is a valuable asset to the team.

Frequently Asked Questions

What are the main pillars of Marketing?

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The main pillars of Marketing are product, price, place, and promotion strategies for successful brand promotion.

What is Marketing, and why is it important to learn about?

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Marketing is the process of promoting products or services; it's important to learn as it drives business success.

Is this Marketing course designed for corporate training and workforce upskilling?

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Yes, the Marketing course aims to enhance corporate skills and improve workforce marketing capabilities.

How long can I access the free online marketing course content?

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The free online marketing course content is accessible for an unlimited period after enrollment for learning convenience.

Will I receive a certification upon completion of the free online marketing course course?

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Yes, upon successful completion, you will receive a certification to showcase your skills and knowledge in marketing.

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Learn How to Design & Launch Complete Brand Marketing Campaign

rating

4

(300 ratings)

difficulty

Advanced

15 December 2024 at 8:30 am GMT

22k Learners enrolled

Mentor

growthschool-mentor-Sumedha Mahajan

Sumedha Mahajan

Brand Marketing @ Mobile Premier League (MPL)

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Why GrowthSchool?

GrowthSchool is where you become the Top 1% in your field. We bring the best of Product, Growth, Design, Tech, data and business mentors from brands like Google, Meta, Uber etc doing the jobs you want to do tomorrow.

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400k+

Total Students

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Backed by the best

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and 80+ Angel investors like

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What are Free Courses?

Free online courses offer a wealth of knowledge in product, design, growth, and marketing without cost. They provide flexibility for skill enhancement and professional development. Many courses include certificates, bolstering resumes and LinkedIn profiles, demonstrating a commitment to learning and advancement in these dynamic fields.