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1. Evolution of Usability
A deep dive into how usability has evolved, emphasizing the shift to effectiveness and error prevention in addition to ease of use.
2. Measuring Usability Effectively
Highlighting the importance of measuring usability with attitudinal and behavioral components, along with the introduction of "Goa metrics" for design evaluation.
3. Identifying Red Flags in Usability
Exploring red flag mechanisms in usability, such as bounce rate and drop off rates, for post-implementation analysis and understanding user pain points through a UX pain score.
Illustrating the significance of data collection to build effective models, establish benchmarks for design changes, and showcase the impact of data-driven decisions on conversion rates.
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Designers
Analysts
User Experience (UX) Researchers
Product Managers
Usability Testing Specialists