Free Online Design Course to Learn Emotional Design and User Understanding in Product Design

1. Importance of Sensory Perception in Design

Emphasizes how sensory organs shape a designer's ability to receive, process, and learn from stimuli for effective design decisions.

2. User-Centric Product Research for Delight

Stresses the significance of thorough user research to understand and satisfy customers, using examples of Urban Company and Logitech to illustrate key insights.

3. Empowerment and Trust in Consumer Experience

Discusses building trust and empowering consumers through secure payment options like cash on delivery, ensuring a positive user experience and confidence in the brand.

Explores the concept of "whistle" as the initial judgment formed about a product or service, highlighting the importance of establishing trust and confidence from the start.