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Free Product Marketing Course with Expert Advice for Successful Product Launches

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Learn the secrets of successful product launches with our free product marketing course. Get expert advice and strategies to ensure your launch is a resounding success.

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Before you ask, we do give certificates!

Get certified upon course completion and supercharge your career journey.

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Learning Objectives

1. Effective Product Positioning for Marketing Success

Centralizing position and messaging for strategic marketing initiatives to enhance communication effectiveness.

2. Strategic Key Performance Indicators (KPIs) in Product Marketing

Categorizing KPIs into distribution, pipeline metrics, and deliverables for tracking and optimizing performance.

3. Collaboration and Alignment in Product Marketing Strategies

Ensuring collaboration between vertical and solutions product marketers to create successful solution bundles.

4. Product Launch Optimization for Maximized Impact

Utilizing Product Hunt for impactful product launches, choosing the right moment for successful PR launches.

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Who's it for

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    Product Managers

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    Marketing Strategists

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    Sales Professionals

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    Brand Managers

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    Market Analysts

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What will I learn

Chapter 1

Distinguishing Between Positioning and Messaging

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The chapter delves into the intertwined arts and sciences of positioning and messaging, highlighting the importance of separating them for clarity in communication and strategy development.

Chapter 2

Defining Core Positioning and Messaging in Product Marketing

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This chapter explores the process of defining core positioning and messaging in product marketing, which serves as the foundation for various functions such as ad copies, customer pitches, and strategy development.

Chapter 3

Product Marketing as Strategic Consultants

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Product marketers serve as strategic consultants to the marketing organization by providing centralized positioning and messaging guidance crucial for effective marketing strategies.

Chapter 4

Balancing KPIs in Product Marketing

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The chapter discusses the importance of balancing Key Performance Indicators (KPIs) related to distribution, pipeline metrics, and deliverables to track product marketing performance effectively in organizations.

Chapter 5

Competitor Takeout and Product GTM

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This chapter explores strategies like competitor takeout, product Go-To-Market (GTM) planning, and collaboration between vertical and solutions product marketers to create successful solution bundles for effective market penetration.

Chapter 6

Leveraging Concept Notes and PRDs in Product Marketing

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Engineers' technical solutions and capacity planning, along with product marketers' competitive analysis and business case documentation, are essential for successful product development. Collaboration between product management and marketing teams is emphasized.

Chapter 7

Maximizing Product Launch Success and ROI

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This chapter highlights the importance of choosing the right moment for a successful PR launch, engaging with existing customers, incentivizing internal teams, and cultivating relationships to maximize time ROI and drive product marketing success."

Chapter 8

Introduction to Product Marketing

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This chapter provides an overview of product marketing and its significance in guiding marketing campaigns and communication strategies. It emphasizes the role of defining core messaging points, positioning, and creating a unified brand message to engage effectively with customers.

Chapter 9

Key Performance Indicators in Product Marketing

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The focus of this chapter is on KPIs in product marketing, including distribution metrics, pipeline metrics, and deliverables. It explains how these KPIs help measure the success of marketing efforts and the caution needed to avoid prioritizing quantity over impact.

Chapter 10

Strategies in Product Marketing

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This chapter delves into essential strategies like competitor takeout and Go-to-Market (GTM) in outperforming competitors and successfully launching products. It highlights the importance of strategic planning to achieve desired outcomes.

Chapter 11

Collaboration in Product Development

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Here, the collaboration between product management, engineering, and product marketing teams during the product development process is explored. It emphasizes the unique contributions of each team and the significance of effective internal communication during beta phases.

Chapter 12

Market Segmentation in Product Marketing

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This chapter discusses the importance of considering various factors such as customer profiles, business models, and market segments in developing effective product marketing strategies. It stresses the need to understand customer needs and leverage industry insights for success.

Chapter 13

Go-to-Market Strategies

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This chapter focuses on developing go-to-market strategies catering to specific customer needs and market trends. It suggests leveraging valuable industry insights and emphasizing factors like channel coverage and data capabilities for competitive advantage.

Meet your Mentor

growthschool-mentor-Adityanarayan

Adityanarayan

Sr PPM @ Sprinklr

Adityanarayan Ravishankar is a seasoned product marketing professional with over 2 years of experience in the fintech industry. As a Senior Product Marketing Manager at Sprinklr, he drives strategic initiatives to enhance product visibility and market penetration. Prior to this, he successfully managed product marketing responsibilities at Razorpay, showcasing his expertise in developing and executing go-to-market strategies.

Frequently Asked Questions

What are the main pillars of Product Development?

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The main pillars of Product Development include ideation, research, design, prototyping, testing, and launch processes.

What is Product Development, and why is it important to learn about?

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Product Development is the process of conceptualizing, designing, and bringing a new product to market successfully.

Is this Product Development course designed for corporate training and workforce upskilling?

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Yes, the Product Development course is curated to enhance corporate training needs and upskill the workforce effectively.

How long can I access the free product development course content?

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You can access the free course content on Product Development for an unlimited duration once you enroll.

Will I receive a certification upon completion of the free product development course?

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Yes, upon successfully completing the free Product Development course, you will receive a certification of completion.

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Expert Advice for Successful Product Launches

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24 May 2025 at 5:30 pm GMT

22k Learners enrolled

Mentor

growthschool-mentor-Adityanarayan

Adityanarayan

Sr PPM @ Sprinklr

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