Free Product Management Course on Product Monetization & Adoption Techniques

1. Customer journey funnel analysis

Identifying and improving each stage of the customer journey funnel to drive user adoption and conversion rates.

2. Usage metrics investigation

Analyzing usage patterns to pinpoint adoption challenges and develop strategies for increasing recurring engagement with the product.

3. Simplification and network effects

Leveraging simplicity and network effects to drive strong adoption rates, utilizing examples like UPI in India to illustrate successful strategies.

Building a monetization strategy based on successful adoption, focusing on removing friction and encouraging habitual use before implementing premium features.