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1. In-depth Utilization of Chat GPT for Brand Development
Leveraging Chat GPT and Mid Journey for formulating brand strategy, personality, and visual components with a specialized focus on creating UI/UX content.
2. Enhancing Copywriting with Miller's Story Brand Framework
Implementing the Miller's Story Brand framework to craft compelling copy for the homepage of a novel clothing brand specializing in t-shirt sales.
3. Visual Experimentation with Mid Journey
Engaging in visual experimentation using Mid Journey to explore various visual elements and create bespoke button text aligned with the company's branding.
Showcasing tangible results of AI implementation in the branding realm, compressing the buying process and streamlining research, ideation, and project completion.
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Graphic designers
Branding professionals
User experience (UX) designers
Marketing strategists
Artificial intelligence enthusiasts
Chapter 1
The forum delves into the concept of dividing time periods into "before AI" and "after AI," mirroring the historical references of BC and AD. The transformative impact of artificial intelligence on various industries is explored, sparking thought-provoking conversations on future possibilities.
Chapter 2
The branding process for a brand named Geoswast is dissected as a compelling case study. Attendees dive into the strategic decisions, creative inputs, and challenges faced during the branding journey of Geoswast, offering valuable insights for branding professionals.
Chapter 3
As technical glitches arise during the session, the team swiftly responds to address audio issues, ensuring a seamless experience for participants. The troubleshooting process highlights the importance of adaptability and quick problem-solving in managing virtual events.
Chapter 4
A detailed exploration of leveraging Chat GPT and Mid Journey tools for branding purposes is presented. Attendees learn how to craft a strong brand brief, extract key information using Chat GPT, experiment with visuals using Mid Journey, and streamline the branding process with AI-driven strategies.
Chapter 5
The application of Miller's Story Brand framework in crafting compelling copy for a new clothing brand's ho