Free AI for Marketing Course on Harnessing Revenue Growth & Customer Acquisition
Learn how to maximize business performance and revenue growth with our free AI for marketing course. Harness the power of AI for customer acquisition and drive your business to new heights.
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Learning Objectives
1. Effective Customer Retention and Churn Reduction
Utilizing retention marketing to effectively engage customers and reduce churn by adopting modern communication channels like SMS and WhatsApp.
2. Strategic Growth Through Cross-Functional Collaboration
Collaborating closely with the product team to drive long-term growth and ensure that marketing efforts are well-aligned with product development.
3. Enhanced Targeting with User Segmentation
Implementing segmentation of users based on real-time triggers, demographics, behaviors, and preferences to deliver targeted marketing strategies and personalized customer journeys.
4. Improved Marketing Effectiveness with Key Metric Analysis
Tracking essential metrics such as Click-Through Rates and conversion rates to assess channel effectiveness, understand user behaviors, and refine marketing strategies.
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Who's it for
Marketing Professionals
Social Media Managers
Brand Managers
Content Creators
Business Owners
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What will I learn
Chapter 1
Introduction to Retention Marketing
This chapter introduces the concept of retention marketing and its importance in reducing user churn and engaging customers effectively. It discusses the key strategies such as utilizing SMS and WhatsApp for promotions, and the significance of collaboration with the product team for long-term growth strategies.
Chapter 2
Segmentation Methods for Targeted Marketing
In this chapter, different segmentation methods like real-time trigger segmentation, demographics, geographic, psychographic, and behavioral segmentation are explored. The focus is on understanding user behavior and preferences to tailor personalized marketing efforts for improved engagement and conversions.
Chapter 3
Key Metrics for Tracking Efficacy
Key metrics such as Click-Through Rates (CTR) and conversion rates are highlighted in this chapter as essential for evaluating channel effectiveness and product performance. The discussion includes the importance of analyzing different user cohorts to optimize marketing strategies and enhance user experiences.
Chapter 4