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1. Strategic Marketing Approach Emphasis
The workshop highlights the strategic importance of identifying and reaching campaign target audiences for marketing success.
2. Utilization of Varied Communication Channels
Platforms like Instagram, LinkedIn, Twitter, email, and WhatsApp are underscored for campaign dissemination to emphasize the importance of diverse communication channels.
3. Encouragement of Experimentation and Analysis
Experimenting with marketing campaigns is encouraged, with an emphasis on tracking and analyzing results to enhance performance through informed decision-making.
The delineation of user segmentation strategies, portraying a busy working professional's routine, reflects on the model used by Swiggy for categorizing users.
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Marketing Professionals
Digital Marketers
Business Analysts
Product Managers
Brand Strategists