Free Brand Marketing Course to Evaluate Performance vs Brand Marketing
Learn the differences between performance marketing and brand marketing and how to approach brand marketing with this free brand marketing course. Sign up now!
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Learning Objectives
1. Adaptation to Modern Marketing Strategies
Recommendations to shift from traditional to interactive marketing methods, emphasizing content diversity and automation tools for improved efficiency.
2. Strategic SEO Implementation for B2B Success
Guidelines on the crucial role of SEO in the B2B decision-making process, stressing the need for a robust digital presence aligned with modern search trends.
3. Embracing Diverse Content Marketing Approaches
Encouragement to create varied and engaging content across channels, focusing on inbound strategies to attract consumer queries and interactions effectively.
Suggestions to align marketing efforts with the buyer's journey, utilizing omnichannel strategies to capture consumers at different touchpoints for optimized engagement.
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Who's it for
Marketing professionals
Small business owners
Social media managers
Advertising analysts
Brand managers
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What will I learn
Chapter 1
Introduction to Performance Marketing
This chapter provides an overview of performance marketing as a strategic approach focused on targeting specific audiences and optimizing campaigns for key events. It emphasizes the importance of understanding the operational mechanisms within specific channels to achieve successful outcomes.
Chapter 2
Market Penetration Strategy for Electric Vehicles
Exploring the potential for market penetration in the electric vehicle industry, this chapter delves into targeting different market segments, including the early majority, skeptics, and laggards. It discusses the adoption stages outlined in the Diffusion curve by Geoffrey Moore and the strategic approaches needed to cater to diverse consumer needs.
Chapter 3
Evolution of Performance Marketing
This chapter traces the evolution of performance marketing, highlighting the shift towards emphasizing creative elements over audience targeting. It discusses the significance of allocating time to developing engaging creatives to scale marketing efforts successfully and the importance of choosing the right attribution model for optimizing performance across multiple channels.
Chapter 4
Metrics and Analysis in Performance Marketing
Focusing on metrics like the attributed by incremental CAC ratio, this chapter emphasizes the importance of analyzing marketing effectiveness beyond traditional metrics. It delves into the significance of winning creative, incrementality, and optimization for more effective campaigns and improved ROI.
Chapter 5
Retention Strategies in Brand Campaigns
Discussing the importance of customer retention, this chapter explores how shifting focus towards retaining existing customers can lead to increased brand value and growth opportunities. It covers key components such as understanding consumer behavior, refining messaging, implementing effective acquisition strategies, and measuring impact for successful brand management.
Chapter 6
Case Studies for Practical Insights
Utilizing case studies, this chapter provides practical examples to deepen the understanding of key concepts discussed. It illustrates the importance of widening the marketing funnel, conducting thorough research, deploying impactful campaigns, and maintaining consistent reach across user categories to enhance brand campaigns and achieve desired results.
Chapter 7
Conclusion and Key Takeaways
In the concluding chapter, the session summarizes the core principles and approaches of performance marketing. It reiterates the importance of creative aspects, attribution models, retention strategies, understanding consumer behavior, and strategic campaign deployment in driving successful outcomes and brand growth. It emphasizes the dynamic nature of marketing and the opportunities it presents for brand success.
Meet your Mentor
Saahil Mendiratta
Associate Marketing Director @ Urban Company
Saahil Mendiratta is an accomplished Associate Marketing Director with extensive experience in media buying, go-to-market strategy, performance marketing, and programmatic media buying at Urban Company. With a strong background in brand marketing and online/offline media, Saahil excels in developing innovative marketing strategies and implementing effective measurement systems.
Frequently Asked Questions
What are the main pillars of Brand Marketing?
The main pillars of Brand Marketing include brand identity, brand positioning, brand messaging, and brand loyalty.
What is Brand Marketing, and why is it important to learn about?
Brand Marketing is promoting a product or service by creating a unique identity. It's essential for business growth.
Is this Brand Marketing course designed for corporate training and workforce upskilling?
Yes, the Brand Marketing course is designed to provide corporate training and upskill the workforce effectively.
How long can I access the free brand marketing course content?
You can access the free brand marketing course content for an unlimited period once you sign up.
Will I receive a certification upon completion of the free brand marketing course?
Yes, upon successful completion of the free brand marketing course, you will receive a certification.
Understand Performance Marketing vs Brand Marketing, How to Approach Brand Marketing
4.5
(337 ratings)
Intermediate
11 December 2024 at 11:30 pm GMT
24k Learners enrolled
Mentor
Saahil Mendiratta
Associate Marketing Director @ Urban Company
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