Free Online Advertising Course to Scale Your Global Reach with TikTok Ads
Learn how to strategize and scale your global reach with TikTok Ads. Enroll now in our free online advertising course and earn a certificate.
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Get certified upon course completion and supercharge your career journey.
Learning Objectives
1. Enhanced User Engagement through Tailored Content Strategies
Leveraging tailored content graphs on platforms like TikTok to customize content according to user preferences, effectively prolonging user engagement and surpassing traditional media viewership.
2. Effective E-commerce Strategies with Live Streaming on TikTok
Utilizing live streaming as a key strategy on TikTok to generate high Return on Ad Spend (ROAS) by enhancing product promotion and reaching a broader audience through features like TikTok Shop.
3. Strategic Marketing and Global Expansion via Influencer Partnerships
Highlighting the success of strategic partnerships and influencer collaborations, such as Hyundai’s launch of the Ionic 5 electric vehicle, to improve brand visibility and foster international market entry, starting with the Indian market.
4. Dynamic Advertising Tools for E-commerce Optimization on TikTok
Employing TikTok’s advertising features, including collection ads and dynamic product ads, to meet specific e-commerce needs and support various objectives like lead generation, app installations, and web conversions.
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Who's it for
Marketing Professionals
Brand Strategists
Tech Enthusiasts
Brand Managers
Product Designers
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